Unlocking Success: Implement these five strategic tweaks to improve the user experience for your state exchange. In 2013, when state marketplaces first opened, we watched as nearly 80% of users encountered difficulties entering their income information, resulting in inaccurate eligibility determinations. Over the past decade, we’ve closely observed users navigating the state health insurance enrollment process. During this period, several …
When Kelly Goto first met Colin Wong in 2016, he showed her two high-profile apps that had recently launched that he couldn’t use: Snapchat and Medium. They weren’t accessible, which meant that he—along with anyone else in the blind community—couldn’t send snaps or consume articles on Medium past the first few paragraphs. It struck Goto that products needed to be …
Reading Time: Seven Minutes Conversation design is a growing discipline that stems from voice experiences used in everyday life. Much of the population is already using IoT devices like smart speakers. In addition to keeping a running grocery list, receiving up-to-the minute weather reports, and getting package deliveries notifications, we are now seeing voice assistant technology designed around the classic …
Reading Time: Six Minutes Alternative Text (alt text) is the HTML tag that provides descriptions of images on screens. That’s the basic definition, but it’s also a crucial element impacting the digital experience for people using screen readers and other types of assistive technology. When considered from this perspective, it’s a key component of UX Design and deserves as much …
Three Key Lessons I Learned On How To Be Awesome In Tech I’m now what some would call a veteran in software product management. I’ve held many titles from coach and professor to advisor and product strategist. Throughout my career, one book stands out of the many technical publications I’ve read, as one of the most important and influential: Kelly …
A Conversation with Jeffrey Zeldman. Containment life, accessibility and bringing the [web standards] band back together. In honor of the 20th anniversary of our book, Web Redesign 2.0, I took the opportunity to catch up with some of the original industry leaders who contributed expert topics. Jeffrey Zeldman, a good friend and luminary, was the first person I wanted to …
Before embarking on any journey, having a good map means you’re most likely to reach your destination. It’s the same for a research project. By preparing a solid plan, you are more likely to achieve the desired outcomes and you can more accurately predict the time and cost to get there. The following article provides some tips on choosing the …
With complex and high consideration products and services, customer journey maps are critical in determining how content and touch points can help B2B enterprises grow their customer base. Understanding the customer journey helps validate customer personas, improve the quality of content and messaging, and align teams on customers’ critical moments. Why Journey Maps? Journey research is useful when trying to …
With the news of COVID-19 outbreaks continuing to spread, several clients have shifted their travel or cancelled their upcoming in-person UX research. In response to question of “what should we do?” I’ve emphasized the value of remote UX research. Here are the reasons why: 1. Remote UX research is an effective and representative way to conduct research. Over 80% of …
If you’ve ever spent a day on crutches, helped a friend manage a wheelchair, or helped an aging and hearing-impaired parent conduct a phone conversation, you’ll appreciate the beauty of universal and inclusive design. And perhaps you’ll understand when we say that these challenges, too, represent a kind of diversity. When most people think of diapers, they think of the …
