Chart of data with enrollment numbers from a 2013 healthcare.gov study

State Health Insurance Enrollment: Small Changes, Big Impact

Felicia Van EveryArticle

Unlocking Success: Implement these five strategic tweaks to improve the user experience for your state exchange. In 2013, when state marketplaces first opened, we watched as nearly 80% of users encountered difficulties entering their income information, resulting in inaccurate eligibility determinations. Over the past decade, we’ve closely observed users navigating the state health insurance enrollment process. During this period, several …