Below you'll find a list of all posts that have been tagged as “UX research”
The order in which assistive technology reads information is crucial for users to navigate content effectively. In the following A11y App Review example, we’ll explore a situation where a blind user must depend on memory and context from other elements to discern what they are adjusting while booking a hotel room with Hyatt. The Challenge: Consider a scenario where a …
Often overlooked by sighted users, the convenience of a jump nav or sticky nav while browsing extensive food menus could mean the difference between being hungry and hangry. However, for blind users, cycling through each menu item to reach their desired food category can be frustrating, potentially driving them to switch to a more efficient app for a seamless experience. …
This A11y App Review examines a previous version of the CVS app and its scheduling feature. It shows how improper widget labeling can confuse users and obscure essential information. Please note that CVS has redesigned its app interface as of this writing, but we still believe the lessons shown in the video are valuable to share. The Challenge: Upon selecting …
On April 8, 2024, a total solar eclipse swept across North America. This rare event occurs when the moon passes between the Earth and the sun, casting a shadow on our planet and temporarily obscuring the sun’s light. For many, this is a special event to witness firsthand. However, for those who are blind or have low vision, experiencing the …
Next up in our A11y App Review, we delve into a pervasive accessibility concern seen in numerous apps—the lack of labels. This case illustrates how companies may miss valuable sales opportunities by inadvertently excluding users who depend on screen readers. The Challenge: While navigating the CVS app to search for a product, our visually impaired user encounters a lack of …
In this A11y App Review, our focus centers on how screen readers interpret calendars (graphical interfaces, in general) and underscores the significance of clear labels for ensuring usability among individuals who rely on screen readers. The Challenge: While trying to book a flight on the Allegiant app, our user encounters unlabeled dates without context, making it impossible for her to …
In today’s digital age, where e-commerce dominates, accessibility isn’t just ethically but financially imperative. According to Nucleus Research’s 2019 Report, The Internet Is Unavailable, “two-thirds of e-commerce transactions are abandoned by people who are blind because of lack of accessibility.” They further state that this could add up to roughly losing “$6.9 billion a year to competitors whose sites are …
A Conversation with Jeffrey Zeldman. Containment life, accessibility and bringing the [web standards] band back together. In honor of the 20th anniversary of our book, Web Redesign 2.0, I took the opportunity to catch up with some of the original industry leaders who contributed expert topics. Jeffrey Zeldman, a good friend and luminary, was the first person I wanted to …
Before embarking on any journey, having a good map means you’re most likely to reach your destination. It’s the same for a research project. By preparing a solid plan, you are more likely to achieve the desired outcomes and you can more accurately predict the time and cost to get there. The following article provides some tips on choosing the …
With complex and high consideration products and services, customer journey maps are critical in determining how content and touch points can help B2B enterprises grow their customer base. Understanding the customer journey helps validate customer personas, improve the quality of content and messaging, and align teams on customers’ critical moments. Why Journey Maps? Journey research is useful when trying to …
