CVS App Renders Shopping Virtually Impossible

Felicia Van Every Article, Video

Next up in our A11y App Review, we delve into a pervasive accessibility concern seen in numerous apps—the lack of labels. This case illustrates how companies may miss valuable sales opportunities by inadvertently excluding users who depend on screen readers. The Challenge: While navigating the CVS app to search for a product, our visually impaired user encounters a lack of …

Allegiant Air App | Lack of Labels on Dates Hault Accessibility

Felicia Van Every Article, Video

In this A11y App Review, our focus centers on how screen readers interpret calendars (graphical interfaces, in general) and underscores the significance of clear labels for ensuring usability among individuals who rely on screen readers. The Challenge: While trying to book a flight on the Allegiant app, our user encounters unlabeled dates without context, making it impossible for her to …

Amazon Ads Break Accessibility

Felicia Van Every Article, Video

In today’s digital age, where e-commerce dominates, accessibility isn’t just ethically but financially imperative. According to Nucleus Research’s 2019 Report, The Internet Is Unavailable, “two-thirds of e-commerce transactions are abandoned by people who are blind because of lack of accessibility.” They further state that this could add up to roughly losing “$6.9 billion a year to competitors whose sites are …

Looking Back, Looking Forward

Kelly Goto Article

A Conversation with Jeffrey Zeldman. Containment life, accessibility and bringing the [web standards] band back together. In honor of the 20th anniversary of our book, Web Redesign 2.0, I took the opportunity to catch up with some of the original industry leaders who contributed expert topics. Jeffrey Zeldman, a good friend and luminary, was the first person I wanted to …

How To Right Size The Scope For Your Next UX Research Project

Felicia Van Every Article

Before embarking on any journey, having a good map means you’re most likely to reach your destination. It’s the same for a research project. By preparing a solid plan, you are more likely to achieve the desired outcomes and you can more accurately predict the time and cost to get there. The following article provides some tips on choosing the …

Journey Mapping for B2B Enterprises

Felicia Van Every Article

With complex and high consideration products and services, customer journey maps are critical in determining how content and touch points can help B2B enterprises grow their customer base. Understanding the customer journey helps validate customer personas, improve the quality of content and messaging, and align teams on customers’ critical moments. Why Journey Maps? Journey research is useful when trying to …

5 Reasons Remote Testing Is Better Right Now

Kelly Goto Article

With the news of COVID-19 outbreaks continuing to spread, several clients have shifted their travel or cancelled their upcoming in-person UX research. In response to question of “what should we do?” I’ve emphasized the value of remote UX research. Here are the reasons why: 1. Remote UX research is an effective and representative way to conduct research.  Over 80% of …

X Marks the Spot in Experience Design Thinking: UX vs CX vs Service Design

Kelly Goto Article

I have a confession. Although my world is a UX-centric one, I added ‘service design’ to the meta tag of my website and have been using terms like ‘service blueprint’ and ‘swimlanes’ in meetings. I watched as a LinkedIn group changed its title three times from UX to UX / CX / product / strategy and the web site recently …

Shortcuts for your UX Strategy

Sean Dolan Article

20 Research-Driven Insights to Jump-Start your B2B Website Redesign Over the years, the gotomedia and gotoresearch teams have worked with a wide variety of B2B enterprises to enhance their websites. In most cases, we conduct original user research to uncover unique customer behaviors, assumptions and desires. It’s fascinating work that never fails to generate surprising insights leading directly to new …

Rapid UX Research Cycles Webinar

Keren Flavell Webinar

Kelly Goto will be presenting a one hour talk at a Nielsen Norman Group webinar on Thursday, April 26, 2018 (01:00 PM ET / 10:00 AM PT) Register for this live event   Topic: Rapid UX Research Cycles Customers are getting smarter while their behaviors are becoming more complex. Companies today are now faced with a very harsh reality: their products and …