X Marks the Spot in Experience Design Thinking: UX vs CX vs Service Design

Kelly Goto Article

I have a confession. Although my world is a UX-centric one, I added ‘service design’ to the meta tag of my website and have been using terms like ‘service blueprint’ and ‘swimlanes’ in meetings. I watched as a LinkedIn group changed its title three times from UX to UX / CX / product / strategy and the web site recently …

Rapid UX Research Cycles Webinar

Keren Flavell Webinar

Kelly Goto will be presenting a one hour talk at a Nielsen Norman Group webinar on Thursday, April 26, 2018 (01:00 PM ET / 10:00 AM PT) Register for this live event   Topic: Rapid UX Research Cycles Customers are getting smarter while their behaviors are becoming more complex. Companies today are now faced with a very harsh reality: their products and …

5 Tips for Creating a UX Research RFP

Sean Dolan Article

Creating an effective Request for Proposal (RFP) for a UX Research project is challenging. This is true whether you have an internal research team in place and you’re looking to augment their efforts, or you’re starting from scratch. In either case, it’s important to understand what needs to be in the RFP (and what doesn’t), so you can find the …

7 things to know when outsourcing your UX

Veronica Vorobyova Article

If you are an in-house UX strategist or product manager bringing in an external UX research agency, you might be wondering how to get the most from the collaboration. We’ve found that companies don’t always know what to expect, what to request from a UX consultancy, or how to socialize the research within the company, and therefore might not be …

Introduction to Rapid UX Research

Kelly Goto Article

User experience or ‘UX’ has finally hit mainstream for companies of all types and sizes. It’s the new corporate buzzword these days. There is a scrappy, almost desperate attempt by companies who’ve previously allowed these “just ok” experiences to survive who are finally being forced to put strategic focus (along with budgets and resources) to make focus on the entire …