X Marks the Spot in Experience Design Thinking: UX vs CX vs Service Design

Kelly Goto Article

I have a confession. Although my world is a UX-centric one, I added ‘service design’ to the meta tag of my website and have been using terms like ‘service blueprint’ and ‘swimlanes’ in meetings. I watched as a LinkedIn group changed its title three times from UX to UX / CX / product / strategy and the web site recently …

Shortcuts for your UX Strategy

Sean Dolan Article, Uncategorized

20 Research-Driven Insights to Jump-Start your B2B Website Redesign Over the years, the gotomedia and gotoresearch teams have worked with a wide variety of B2B enterprises to enhance their websites. In most cases, we conduct original user research to uncover unique customer behaviors, assumptions and desires. It’s fascinating work that never fails to generate surprising insights leading directly to new …

Rapid UX Research Cycles Webinar

Keren Flavell Webinar

Kelly Goto will be presenting a one hour talk at a Nielsen Norman Group webinar on Thursday, April 26, 2018 (01:00 PM ET / 10:00 AM PT) Register for this live event   Topic: Rapid UX Research Cycles Customers are getting smarter while their behaviors are becoming more complex. Companies today are now faced with a very harsh reality: their products and …