Unlocking Success: Implement these five strategic tweaks to improve the user experience for your state exchange. In 2013, when state marketplaces first opened, we watched as nearly 80% of users encountered difficulties entering their income information, resulting in inaccurate eligibility determinations. Over the past decade, we’ve closely observed users navigating the state health insurance enrollment process. During this period, several …
Reading Time: Seven Minutes Conversation design is a growing discipline that stems from voice experiences used in everyday life. Much of the population is already using IoT devices like smart speakers. In addition to keeping a running grocery list, receiving up-to-the minute weather reports, and getting package deliveries notifications, we are now seeing voice assistant technology designed around the classic …
Before embarking on any journey, having a good map means you’re most likely to reach your destination. It’s the same for a research project. By preparing a solid plan, you are more likely to achieve the desired outcomes and you can more accurately predict the time and cost to get there. The following article provides some tips on choosing the …
With complex and high consideration products and services, customer journey maps are critical in determining how content and touch points can help B2B enterprises grow their customer base. Understanding the customer journey helps validate customer personas, improve the quality of content and messaging, and align teams on customers’ critical moments. Why Journey Maps? Journey research is useful when trying to …
