Using Empathy Mapping to Drive Design

Keren Flavell Webinar

We are delighted to be guests for an up-coming webinar hosted by the good people at Aging 2.0.

TOPIC: “With, Not For” Designing Innovations in Aging through Empathy Mapping and Inclusive Design Teams

NOVEMBER 15TH, 2016 – REGISTER FOR THE WEBINAR ON EVENTBRITE

We have the ability to create experiences that are situationally appropriate and environmentally aware, regardless of age, ability or stage of life. Aging2.0 Alliance member, gotoresearch, will introduce design thinking and the importance of the role of empathy. They will then take you through a rapid, iterative approach utilizing mobile ethnography and empathy mapping to envision and enhance today’s products and services to function in an increasingly distracted, situationally disabled world.

Learn six methods for effectively conducting experience & empathy mapping and how these visualizations of experience can become a framework for innovation.

Understand Mobile Ethnography and how deep dive, personalized research across time capture needs and behaviors not possible through other methods.

Learn how Adaptive Experiences

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Keren Flavell

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