Short Bio for Kelly Goto

Kelly Goto is the founder and principal of gotoresearch, a digital products and services research firm. 22 years ago, she saw the need for strategy that was driven by research but still people-friendly. She has set industry-wide standards ever since for iterative processes that lead to ideal user experiences. Kelly is a pioneer in Design Ethnography, which is deep, specialized customer insight that focuses on mobile research across multiple device types. Clients include Hyundai, Nokia, Samsung, Sony, Target, Wells Fargo and Seiko Epson Japan. Her style and passion make her a popular keynote speaker, instructor and consultant on Lean Processes, Emotional UX, Design Thinking, and Getting Unstuck. Her book, Workflow That Works, is used in corporations and university curricula in 22 languages.

Long Bio for Kelly Goto

As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of gotoresearch LLC, which she began because of her belief in the power of Service Design to empower lives and fuel innovation. Over the last two decades she has focused her UX research and Ethnography towards this goal; working with clients such as Netflix, Citrix, Hyundai and Sony to meet the real needs of real people.

Her style and passion make her a popular keynote speaker, instructor and consultant on Applied Ethnography, Lean UX Processes and Emotional UX. Her book, Web Redesign 2.0: Workflow That Works, is a standard for user-centered design principles., is used in corporations and university curricula in 22 languages.

As a popular speaker, author and supporter of the 2.0 Aging movement, Kelly maintains a balance between keynotes and coffee, devices and disconnecting.

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Web Design 2.0 | Workflow that Works

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