Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # gotoresearch ux research agency in San Francisco. experts in contextual research, design research & usability testing. ## Sitemaps - [XML Sitemap](https://www.gotoresearch.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [gotoblog](https://www.gotoresearch.com/gotoblog/) - goto blog gotoresearch | UX Design Firm, UX Research Agency in San Francisco - [Rapid UX Research with AI Support](https://www.gotoresearch.com/2026/06/10/rapid-ux-research-with-ai-support/) - As a leading UX research and design firm, gotomedia initiated an internal study within our network and community to explore how UX researchers can meaningfully leverage AI in our process. For this particular study we wanted to conduct rapid research without losing quality. We approached this work intentionally, determined not to let our expertise disappear - [Empathy in A11Y Design](https://www.gotoresearch.com/2023/12/06/empathy-in-a11y-design/) - Step into the realm of mobile app accessibility with our A11Y superheroes. We'll be regularly releasing a new video dedicated to shedding light on the unique challenges faced by individuals who are blind and who rely on screen readers. This journey will uncover how organizations can improve user experience by adopting accessibility best practices. By - [Amazon Ads Break Accessibility](https://www.gotoresearch.com/2024/01/17/amazon-ads-break-accessibility/) - In today's digital age, where e-commerce dominates, accessibility isn't just ethically but financially imperative. According to Nucleus Research's 2019 Report, The Internet Is Unavailable, "two-thirds of e-commerce transactions are abandoned by people who are blind because of lack of accessibility." They further state that this could add up to roughly losing "$6.9 billion a year - [Allegiant Air App | Lack of Labels on Dates Hault Accessibility](https://www.gotoresearch.com/2024/02/22/allegiant-air-app-lack-of-labels-on-dates-hault-accessibility/) - In this A11y App Review, our focus centers on how screen readers interpret calendars (graphical interfaces, in general) and underscores the significance of clear labels for ensuring usability among individuals who rely on screen readers. The Challenge: While trying to book a flight on the Allegiant app, our user encounters unlabeled dates without context, making - [CVS App Renders Shopping Virtually Impossible](https://www.gotoresearch.com/2024/03/12/cvs-app-renders-shopping-virtually-impossible/) - Next up in our A11y App Review, we delve into a pervasive accessibility concern seen in numerous apps—the lack of labels. This case illustrates how companies may miss valuable sales opportunities by inadvertently excluding users who depend on screen readers. The Challenge: While navigating the CVS app to search for a product, our visually impaired - [Hear the Darkness: Experiencing a Solar Eclipse Without Sight](https://www.gotoresearch.com/2024/04/12/hear-the-darkness-experiencing-a-solar-eclipse-without-sight/) - On April 8, 2024, a total solar eclipse swept across North America. This rare event occurs when the moon passes between the Earth and the sun, casting a shadow on our planet and temporarily obscuring the sun's light. For many, this is a special event to witness firsthand. However, for those who are blind or - [Accessibility Hurdles: Where Scheduling Takes More Than a Minute](https://www.gotoresearch.com/2024/05/16/accessibility-hurdles-where-scheduling-takes-more-than-a-minute/) - This accessibility app review shows how improper widget labeling can confuse users and obscure essential information. - [Accessibility Mystery: The Case Of The Missing Jump Nav](https://www.gotoresearch.com/2024/06/05/accessibility-mystery-the-case-of-the-missing-jump-nav/) - This accessibility app review shows how improper widget labeling can confuse users and obscure essential information. - [Mind Your Code: The Crucial Impact Of How Elements Are Ordered](https://www.gotoresearch.com/2024/07/18/mind-your-code-the-crucial-impact-of-how-elements-are-ordered/) - This accessibility app review shows how improper widget labeling can confuse users and obscure essential information. - [The Complexities of Auto-Complete: Enhancing Accessibility for Screen Reader Users](https://www.gotoresearch.com/2024/08/21/the-complexities-of-auto-complete-enhancing-accessibility-for-screen-reader-users/) - This accessibility app review shows how improper widget labeling can confuse users and obscure essential information. - [Improving Ballot Accessibility: Addressing Auto-Fill Barriers on Vote411.org](https://www.gotoresearch.com/2024/10/29/improving-ballot-accessibility-addressing-auto-fill-barriers-on-vote411-org/) - Many voters frequently review their ballots before election day, and our accessibility consultant has evaluated the accessibility of the Vote411 ballot review features. - [What We Learned From a One‑Month Iterative Sprint Using Vibe Coding](https://www.gotoresearch.com/2026/01/27/what-we-learned-from-a-one‑month-iterative-sprint-using-vibe-coding/) - Vibe coding, the promise-simple and seductive: go from idea to working app in hours. Instead of asking “Can it build an app?” we asked something more practical. - [Journey Mapping for B2B Enterprises](https://www.gotoresearch.com/2020/11/06/critical-steps-for-using-ux-research-to-map-customer-journeys-for-b2b-enterprise/) - With complex and high consideration products and services, customer journey maps are critical in determining how content and touch points can help B2B enterprises grow their customer base. Understanding the customer journey helps validate customer personas, improve the quality of content and messaging, and align teams on customers’ critical moments. Why Journey Maps? Journey research - [The Evolution of Accessible Voting](https://www.gotoresearch.com/2024/10/15/the-evolution-of-accessible-voting/) - A Conversation with Curtis Chong. In July 2024, I had the opportunity to interview Curtis Chong, a dedicated advocate for accessibility and voting rights, alongside Colin Wong from gotomedia, via Zoom. Our conversation focused on the strides made in accessibility across the U.S. and the challenges that remain. Thanks to Curtis’ lobbying and advocacy, he - [State Health Insurance Enrollment: Small Changes, Big Impact](https://www.gotoresearch.com/2023/11/14/top-5-ux-issues-state-health-exchanges/) - Unlocking Success: Implement these five strategic tweaks to improve the user experience for your state exchange. In 2013, when state marketplaces first opened, we watched as nearly 80% of users encountered difficulties entering their income information, resulting in inaccurate eligibility determinations. Over the past decade, we've closely observed users navigating the state health insurance enrollment - [A UX Designer's Guide to Flavorful Alt Text](https://www.gotoresearch.com/2022/11/11/a-ux-designers-guide-to-flavorful-alt-text/) - Reading Time: Six Minutes Alternative Text (alt text) is the HTML tag that provides descriptions of images on screens. That’s the basic definition, but it’s also a crucial element impacting the digital experience for people using screen readers and other types of assistive technology. When considered from this perspective, it’s a key component of UX - [Voice UX: Are We Ready? A Primer on Conversation Design Frameworks](https://www.gotoresearch.com/2022/11/11/voice-ux-are-we-ready-a-primer-on-conversation-design-frameworks/) - Reading Time: Seven Minutes Conversation design is a growing discipline that stems from voice experiences used in everyday life. Much of the population is already using IoT devices like smart speakers. In addition to keeping a running grocery list, receiving up-to-the minute weather reports, and getting package deliveries notifications, we are now seeing voice assistant - [Closing the Disability Gap: Inclusive Co-Creation and Ideation](https://www.gotoresearch.com/2023/03/10/closing-the-disability-gap-inclusive-co-creation-and-ideation/) - When Kelly Goto first met Colin Wong in 2016, he showed her two high-profile apps that had recently launched that he couldn’t use: Snapchat and Medium. They weren’t accessible, which meant that he—along with anyone else in the blind community—couldn’t send snaps or consume articles on Medium past the first few paragraphs. It struck Goto - [How To Right Size The Scope For Your Next UX Research Project](https://www.gotoresearch.com/2021/04/06/how-to-right-size-the-scope-for-your-next-ux-research-project/) - Before embarking on any journey, having a good map means you’re most likely to reach your destination. It’s the same for a research project. By preparing a solid plan, you are more likely to achieve the desired outcomes and you can more accurately predict the time and cost to get there. The following article provides - [What The Book “Web Redesign” Meant To Me](https://www.gotoresearch.com/2021/08/31/what-the-bookweb-redesign-meant-to-me/) - Three Key Lessons I Learned On How To Be Awesome In Tech I’m now what some would call a veteran in software product management. I’ve held many titles from coach and professor to advisor and product strategist. Throughout my career, one book stands out of the many technical publications I’ve read, as one of the - [Looking Back, Looking Forward](https://www.gotoresearch.com/2021/04/16/looking-back-looking-forward/) - A Conversation with Jeffrey Zeldman. Containment life, accessibility and bringing the [web standards] band back together. In honor of the 20th anniversary of our book, Web Redesign 2.0, I took the opportunity to catch up with some of the original industry leaders who contributed expert topics. Jeffrey Zeldman, a good friend and luminary, was the - [Shortcuts for your UX Strategy](https://www.gotoresearch.com/2018/04/11/shortcuts-for-your-ux-strategy/) - Shortcuts for your UX Strategy | UX Design Agency San Francisco | Human Focused Design - [5 Tips for Creating a UX Research RFP](https://www.gotoresearch.com/2017/08/20/5-tips-creating-ux-research-rfp/) - 5 Tips for Creating a UX Research RFP | UX Design Agency San Francisco | Website Design Testing | User Experience Research Agency - [X Marks the Spot in Experience Design Thinking: UX vs CX vs Service Design](https://www.gotoresearch.com/2018/04/11/x-marks-the-spot-in-experience-design-thinking-ux-vs-cx-vs-service-design/) - X Marks the Spot in Experience Design Thinking | UX & CX Design | GoToResearch UX Design Agency San Francisco - [The Era of Adaptive Experiences: Rethinking Universal and Inclusive Design](https://www.gotoresearch.com/2020/02/27/the-era-of-adaptive-experiences-rethinking-universal-and-inclusive-design/) - If you’ve ever spent a day on crutches, helped a friend manage a wheelchair, or helped an aging and hearing-impaired parent conduct a phone conversation, you’ll appreciate the beauty of universal and inclusive design. And perhaps you’ll understand when we say that these challenges, too, represent a kind of diversity. When most people think of - [5 Reasons Remote Testing Is Better Right Now](https://www.gotoresearch.com/2020/03/03/5-reasons-remote-testing-is-better-right-now/) - With the news of COVID-19 outbreaks continuing to spread, several clients have shifted their travel or cancelled their upcoming in-person UX research. In response to question of “what should we do?” I've emphasized the value of remote UX research. Here are the reasons why: 1. Remote UX research is an effective and representative way to - [Introduction to Rapid UX Research](https://www.gotoresearch.com/2016/10/02/introduction-rapid-ux-research-2/) - Introduction to Rapid UX Research | Interaction Design San Francisco, Website Design Testing | GoToResearch - [So Who is Leading our Service Design and Innovation Work?](https://www.gotoresearch.com/2016/10/18/leading-service-design-innovation-work/) - So Who is Leading our Service Design and Innovation Work | Design Research Company SF | UX Design - [Using Empathy Mapping to Drive Design](https://www.gotoresearch.com/2016/10/26/using-empathy-mapping-drive-design/) - Using Empathy Mapping to Drive Design | GoToResearch Design | User Experience Design Firms | UX Agency San Francisco - [7 things to know when outsourcing your UX](https://www.gotoresearch.com/2017/03/09/7-things-know-outsourcing-ux/) - 7 things to know when outsourcing your UX | UX Agency San Francisco | Service Design Companies | User Experience Research Agency - [Rapid UX Research Cycles Webinar](https://www.gotoresearch.com/2018/04/05/rapid-ux-research-cycles-webinar/) - Rapid UX Research Cycles Webinar | GoToResearch UX Design Agency San Francisco | Website Design Testing ## Pages - [Home](https://www.gotoresearch.com/) - [Contact Us](https://www.gotoresearch.com/contact-us/) - Contact gotoresearch | UX Design Agency, UX Company San Francisco - [Thank you](https://www.gotoresearch.com/subscription/) - [About Us](https://www.gotoresearch.com/service-design-firm/) - About gotoresearch | UX Research Agency in San Francisco, are experts in contextual research, design research and usability testing systems - [Checkout](https://www.gotoresearch.com/checkout/) - Your cart is currently empty. 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